Oct 2006

Hello,

I would like to thank all of those that took time to participate in our customer survey. The information is going to help us better serve you in the future.

There are a lot of exciting things happening at Pen Publishing and I want to share some of those with you. Most recently, we launched FlipperSiteDeveloper a very powerful, yet easy-to-use web content management system. You can read more about Flipper below. We have also finished implementing our new email service that gives you more control. These are a just a couple of new items, we will share more with you in the coming months.

If you have any questions, comments or suggestions on how we can better serve, please let me know at stevep@penpublishing.com. Your business is important to us.

Sincerely,

Steve Pendergraft,
President

Now you can do more with your own website for less than

you’d pay someone else to do it... and in a fraction of the time.

Pen Publishing introduces FlipperSiteDeveloper the affordable, geek-free way to create and manage websites. Used to be website management was practically a science all its own. You had to not only walk the walk, you were expected to talk the talk. But FlipperSiteDeveloper changed all that. In fact, if you can use a word processor, you can now do all the things you may be paying others to do. Only you can do it better, faster and using people you already have on staff!

Developed by us, Flipper is based on over 10-years of experience developing and managing thousands of websites for our clients. We took that experience and addressed all the issues related to developing a website and built it into Flipper. (Read more)

FlipperSiteDeveloper Benefits:

Optimize for higher search rankings with built-in SEO features Delivers strong return on investment. Utilize current personnel to update and manage your website
Grows with your business with unlimited pages
Easy-to-use, no technical experience required
Zero installation, zero hardware and zero patches to worry about

SIGN UP NOW FOR A FREE DEMO!

Of US marketers are currently using, developing or expecting to develop - within the next 12-months - RSS feeds to syndicate and/or display content on their websites including industry news, upcoming events and press releases.

RSS (Really Simple Syndication) is a format for syndicating news and other web content. When it distributes content from a website it is called an RSS feed.

Consumers are choosing RSS feeds because it gives them control over the mass inflow of messages and information they receive. And those that utilize RSS feeds are market influencers that want to be the first to know and the first to tell. These are the people that marketers want to reach.

*Source: Forrester Research, May 2006


RSS feeds keep your audience constantly updated. They allow people to see your content without having to go to the website. Now that may sound like a bad idea, but in today’s fast-paced world, anything that saves us time and frustration is valued. How many websites have you intended to go back to and then forgotten about them? Even those we bookmark don’t get visited. FlipperSiteDeveloper has RSS feed readers and generators built in. That means you can syndicate the information your customers want immediately. Internet Explorer version 7, which is now available, also has built in RSS feed readers. An important aspect of RSS feeds is that consumers like them because they are self-organizing, with each feed arriving in its own folder. Most important, however, RSS offers consumers control. RSS feeds do not require consumers to provide an email address. Instead, the consumer’s RSS reader checks for new messages from the sender’s Website until the consumer says stop. And once opted-out, the consumer can no longer be contacted or bothered. With no email address involved, RSS makes unwanted messages all but impossible. These are the most common RSS feed icons. Web pages that offer free subscriptions to their content will display one or more of these icons on their web page. To subscribe, you simply click on the icon and copy the URL into your RSS feed reader. You will begin to receive the information you requested immediately. Click on one of the RSS feed icons below to subscribe our new site feeds. You will need an RSS feed reader to begin receiving feeds. There many available for free. To the right is a free reader. Click here to learn more about Flipper and RSS feeds	QUOTE: "If you do a marketing site and you don't have an RSS feed, you should be fired." Robert Scoble evangelist and blogger, Microsoft Click on the button below to download an RSS Feed Reader.

Is the time-consuming nature of updating the content on your website keeping your plans for promoting services and products in limbo? Imagine accomplishing everything you want your website to say and do... at a fraction of the cost, time and manpower it takes now. You can with FlipperSiteDeveloper. With FlipperSiteDeveloper you will: Create better websites Make websites more useful Make websites more powerful Make websites more dynamic In the time it’s taken you to read this, the people you already have on staff could have updated and reformatted your website, inserting or manipulating content in the same way they use a word processor. To learn more about FlipperSiteDeveloper click here.	Editing a web page is as easy as using a word processing program. Manage your images easily within Flipper

Tell us what you think.

Contact us at marketing@penpublishing.com with any questions, suggestions or comments about this newsletter or any featured subjects.