Features

Statistics Tracking & Reporting

• Views, open rates, and clicks can be tracked by each newsletter campaign.
• Views, open rates, and clicks can be tracked by newsletter subscriber.
• Clicks can also be tracked by individual links.

Email Client Support

• Support for all major mail clients is built-in.
• Specific newsletters can be delivered to AOL subscribers.
• Supported formats include Text, HTML, and AOL Rich Text.
• Option to deliver a multi-part MIME messages (mail client decides whether HTML or plain text is displayed.)

High-Speed Delivery

• High-speed mail delivery system designed for large lists.
• Each message is independently sent instead of Bcc like standard list servers.

Bounced Message Tracking / Bad Address Filtering

• Bounced email addresses are automatically tracked.
• Bad addresses can be moved to an inactive list for your review after a specific bounce threshold.

Scheduled Newsletter Delivery

• Newsletter delivery is scheduled by the hour.
• Delivery can be scheduled up to 60 days in advance.

Easy Opt-In / Opt-Out Process

• Automatic creation of newsletter subscription forms for placement on your web site.
• Automated inclusion of opt-out link in newsletters.

Advanced Importing / Exporting Functions

• Imports existing subscriber lists from Access, Excel, & comma delimited text files.
• Imports from any ODBC compliant database including Oracle and SQL Server.
• Subscriber and demographic data can be exported to Excel for analysis.

Confirmed Opt-In System

• Uses confirmed opt-in by email to verify the subscribers email address.
• Confirmed opt-in prevents people from subscribing
  others without consent.

Newsletter Customization

• Option to personalize newsletters such as adding your subscribers name and collected demographics information, to your newsletters (e.g. “Dear Mr. Doe,”).
• Supports HTML and TEXT newsletters.
• Includes option to include a “Forward to a Friend” link in newsletters. 

List Management Options

• Option to send notification to administrator when a
  person subscribes and/or opts out.
• Option to remove a bulk list of email addresses.
• Lists can be designated as public or private. Private lists are not available to subscribers and typically for internal use or private mailings.
• Option to track un-subscribers to prevent reimporting a subscriber who has opted out in the past.
• Subscribers can be filtered against the opt-out list.
• Option to email most recent newsletter or a specific newsletter after a confirmed opt-in.

Other Considerations

• Easy-to-use, intuitive HTML interface allows you and your employees to administer and use the product from any location with web access.
• Increased control and security of valuable and proprietary subscriber email lists.