Pen Publishing Interactive, Inc.
   

Newsletter Manger Details

Features

Statistics Tracking & Reporting

  • Views, open rates, and clicks can be tracked by each newsletter campaign.
  • Views, open rates, and clicks can be tracked by newsletter subscriber.
  • Clicks can also be tracked by individual links.

Demographic Targeting

  • Option to collect up to 10 demographic parameters from subscribers.
  • Newsletters can be targeted based on demographics (e.g. gender focused).

Email Client Support

  • Support for all major mail clients is built-in.
  • Specific newsletters can be delivered to AOL subscribers.
  • Supported formats include Text, HTML, and AOL Rich Text.
  • Option to deliver a multi-part MIME messages (mail client decides whether HTML or plain text is displayed.)

High-Speed Delivery

  • High-speed mail delivery system designed for large lists.
  • Each message is independently sent instead of Bcc like standard list servers.

Bounced Message Tracking / Bad Address Filtering

  • Bounced email addresses are automatically tracked.
  • Bad addresses can be moved to an inactive list for your review after a specific bounce threshold.

Scheduled Newsletter Delivery

  • Newsletter delivery is scheduled by the hour.
  • Delivery can be scheduled up to 60 days in advance.

Easy Opt-In / Opt-Out Process

  • Automatic creation of newsletter subscription forms for placement on your web site.
  • Automated inclusion of opt-out link in newsletters.

Advanced Importing / Exporting Functions

  • Imports existing subscriber lists from Access, Excel, & comma delimited text files.
  • Imports from any ODBC compliant database including Oracle and SQL Server.
  • Subscriber and demographic data can be exported to Excel for analysis.

Confirmed Opt-In System

  • Uses confirmed opt-in by email to verify the subscribers email address.
  • Confirmed opt-in prevents people from subscribing
    others without consent.

Newsletter Customization

  • Option to personalize newsletters such as adding your subscribers name and collected demographics information, to your newsletters (e.g. “Dear Mr. Doe,”).
  • Supports HTML and TEXT newsletters.
  • Includes option to include a “Forward to a Friend” link in newsletters. 

List Management Options

  • Option to send notification to administrator when a
    person subscribes and/or opts out.
  • Option to remove a bulk list of email addresses.
  • Lists can be designated as public or private. Private lists are not available to subscribers and typically for internal use or private mailings.
  • Option to track un-subscribers to prevent reimporting a subscriber who has opted out in the past.
  • Subscribers can be filtered against the opt-out list.
  • Option to email most recent newsletter or a specific newsletter after a confirmed opt-in.

Other Considerations

  • Easy-to-use, intuitive HTML interface allows you and your employees to administer and use the product from any location with web access.
  • Increased control and security of valuable and proprietary subscriber email lists.

Take A Look...

newsletter manager
Create Newsletters

newsletter manager stats
 Newsletter Campaign Statistics

newsletter manager opt-in 
Opt-In Form

newsletter manager opt-out 
Opt-In List

newsletter manager
 Executive Report

Pen Newsletter Manager Pricing: 

Subscribers on List

Emails/Month

Monthly Fee

500

1,500

$29.95

1,000

5,000

$49.95

3,000

20,000

$89.95

6,000

50,000

$169.95

Over 6,001 - Quote Basis

Newsletter Manager Details
   Newsletter-Manager.pdf   
(154,510 bytes)
This download is a PDF version of the Newsletter Manager details. It includes screenshots and How-to instructions.
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