Crucial Moment

Design is the crucial moment of the first impression. Our designers have years of experience developing design concepts for all kinds of businesses from manufacturers to media companies. Our focus is to create a visually professional image for our client. Pen Publishing's belief is that every customer's Web presence should convey a clear, distinct and coherent message.

 Coherent Presence

Having a web site with pages and "clickable" links is not a coherent Web presence. A Web presence requires planning, strategic planning, sensible design and usability assessment.

Objectives of an Internet Web Site design should:

• Convey message and intent clearly and immediately
• Have high-impact, visually-stunning graphics
• Provide users with a pleasing overall experience
• Minimize user errors and afford efficient navigation
• Ensure usability by relying on user-centered design techniques

How We Do It

We will work with your management to identify and assemble the right staff members to include on your design team. Pen Publishing will work directly with this team to:

Determine the goals for the web site from the perspective of the user and the business.
Determine the user needs and target usability requirements.
Evaluate existing versions of the site.
Perform user interviews and surveys

Design Concept

Sketch a preliminary design and architectural layout on an abstract level.
Preview preliminary design with the client to determine effectiveness and value.

Production

Once design and layout is approved by client, develop final product.
Continue to evaluate design and usability and modify as needed.

Launch and Maintenance

Launch the web site
Maintain and refine with user feedback.
Use the feedback to create new requirements.
Begin design improvements.