Pen Publishing can also design and tailor a complete custom turnkey eCommerce solution specifically for your needs. However, most of our customers utilize MIVA Merchant, a ready-made eCommerce solution.

MIVA Merchant is a premier eCommerce solution that enables businesses of all sizes to create, enhance and grow a thriving online store. Our web-based software comes complete with page design templates, inventory management, payment gateway support, shipping calculation, and an integrated shopping cart. Further customize your online store with a wide variety of add-on features and business services.

MIVA is FREE with Professional or Corporate hosting packages.

• Click to View Store Demo
• Click to View Admin Demo

MIVA Features

Overview

• Advanced catalog, customer and order management systems.
• No limits on the amount of store data.
• Complete store design control with new Store Morph Technology™.
• Integrated credit card processing and shipping calculation.
• An expansive list of add-on modules and services.

Powerful Store Design Tools

• Complete control over store design with new Store Morph Technology™.
• Use pre-defined pages, or add your own custom pages.
• Specify the position of each component on every store page.
• Easily insert third party module components into store pages.
• Change content of HEAD and BODY tags on each page individually or globally.
• Use the ready-made design for your store, or create a unique look based on the default template.
• Point + Click mode control over fonts, colors, buttons, default navigation bar, product layouts, and more.
• Advanced mode control over navigation bar code, buttons, product layouts, login links, and more.

Easy-to-Use Administration Tools

• Web accessible administration interface. Nothing to install on your computer.
• Version history records each change for many store design components.
• Version recall enables you to experiment, and create alternate versions, without risk.
• Navigation tree directs you to all aspects of your online store settings.
• Links to the store provide an easy way to view changes as you work.

Catalog Management

• Unlimited products.
• Unlimited categories and sub-categories.
• Create detailed product descriptions with text or HTML.
• Create user-defined custom fields for each product, such as ISBN, UPC, Manufacturer, etc.
• Assign thumbnail and full-size images to each product.

Inventory and Merchandising

• Low Stock and Out of Stock inventory levels for each product.
• Display customized inventory level messages for each product or universally.
• Hide out-of-stock products from customers.
• Receive email notifications for low or out of stock products.
• Associate unlimited related products.
• Offer upsale products based on order total, items purchased, or both.
• Define product characteristics with attributes.
• Add additional prices or weight to individual attribute options.
• Multiple attribute display types, including drop-down boxes, radio buttons, and text fields.
• Use attribute templates to assign sets of attributes to multiple products.
• Changes to an attribute template can be copied to all products referencing it.
• Set order minimums based on price, quantity, or both.
• Display custom message for not meeting order minimum.  

Customer Management

• Encourage repeat business with customer accounts.
• Provide customers easy access to their account details and addresses.
• Create price groups to offer special pricing for specific customers.
• Use availability groups to offer hidden products to specific customers.
• Assign customers to one or multiple MIVA Mailer mailing lists.

Affiliate Programs

• Promote your store by working with affiliates.
• Set affiliate commission levels based on order total, traffic referred, or a combination of both.
• Online affiliate accounts enable affiliates to see earnings, retrieve store links and banners, and view program agreement.
• Track all affiliate earnings and payouts through a simple affiliate management system. 

Additional Marketing Services

• Work seamlessly with MIVA Mailer, the mailing list management and email distribution system.
• Fully integrated with MIVA Ad Center for online search advertising, powered by the MIVA Performance Marketing Network.
• Take advantage of MIVA Submit, a suite of search engine optimization and web presence enhancement tools. 

Order Processing

• Batch all new orders and run batch reports.
• Orders provide customer information, payment and shipping methods, and product details.
• Process all orders through your payment gateway remotely.
• Order encryption provides increased security for customer payment details.
• Generate confirming email messages for customers when orders are placed.
• Receive email notifications when new orders are received.
• Notification emails can be copied to a third party for drop-shipping, among other uses.

Localization Settings

• State-based sales tax and shopper selected sales tax settings available.
• Calculate sales tax for Canadian VAT, German VAT, or customize with a generic VAT setting.
• Use US currency format or European currency, with conversion rates.
• Create any customized currency format.
• Specify product weights with customized weight label.
• Customizable state and country lists can be modified for use in any part of the world.

Logging and Analytics

• Generate an ELF2 formatted log file for use with the Urchin eCommerce module for the Urchin 5 software.
• Track customer page visits with MIVA Access Log.
• View statistics for revenue, number of orders, and top selling products.

Shipping Calculation and Payment Processing

• Get automatic shipping rates from UPS, USPS, and FedEx.
• Create custom rate tables based on quantity, order total, order weight, and more.
• Accept credit cards with a variety of built-in payment gateways, including
• Authorize.net, VeriSign, CardService International, CyberSource, and many more.
• Ability to accept and process credit cards manually.
• Compatible with other payment methods, such as PayPal, electronic checks, and COD.
• Smart commerce library detection automatically tells you which shipping and payment modules are supported by your web host.

Data Access

• Import product, customer, and category data for faster storefront setup.
• Export products, customers, orders, affiliates, and categories from storefront.
• Additional MIVA Synchro add-on provides real-time product, customer and order synchronization with QuickBooks.
• New MIVA-SQL technology uses the power of SQL for enhanced database performance without a SQL-compatible server.
• Configurable for use with MySQL database systems.
• XML-based provisioning for automatic store setup.

"Getting Started" Wizards

• Easy-to-use wizards to walk through every aspect of your storefront to help get started.
• Wizards provide assistance for getting adjusted to using an eCommerce solution.
• Simple Mode administration interface provides a step-by-step walk-through of all required parts of an online storefront.

Modular Architecture

• Easily accepts add-on modules from third party developers.
• All modules are built around a common API and plug into the appropriate sections automatically.
• Third party module settings configured directly in your administration interface.
• Large module aftermarket provides unlimited new features for storefront.
• Context-sensitive Extras buttons throughout administration interface direct you to MIVACentral.com for suggestions of related third party modules.
• Module interface provides access to all installed modules.
• Remove built-in modules you do not wish to use.

Store Access and Maintenance

• Create unlimited user accounts for administrator access.
• Assign access groups to limit user access to specific store administration duties.
• Maintenance mode enables you to close the store for maintenance.
• Customizable maintenance message displayed to all visitors while store is temporarily down.
• Automated streaming updates means never having to upload a patch or perform an upgrade again.
• Connection to the MIVA update server notifies you of available patches, and prompts an optional automated installation.