Can you be found in the search engines? |
It takes more than just having a great looking website today to pull in traffic to your site. The vast number of web sites currently on the web makes it tough for your site to even be noticed. And, that number is growing at an astronomical rate. The growing influence of the Internet as a primary source of information dictates that companies develop an Internet marketing plan to establish objectives, strategies and metrics for their Internet presence. The bottom line is, you want to be sure your site is found when searchers are looking for the products or service you have to offer. You also want to make sure your site can easily be found when surfers are looking specifically for your site. In addition, every good marketing plan also starts with a keen awareness of who and what you are up against… your competition.
Pen Publishing Interactive takes a fundamental approach to developing an eMarketing plan for your company. Utilizing proprietary software and applying the principals of sound marketing, we deliver a dynamic, managed, customized and personal eMarketing plan.
Our approach is summarized the following five steps
Pen Publishing Interactive
Five Steps to Managed eMarketing
1) Establish objectives of your site
We confer with you to define the goals and objectives for your web site. We work with you to determine what it is you want to happen when someone visits your site.
2) Snapshot analysis of where things are today
We analyze your website, your competition, and your current search engine visibility. A baseline of the present traffic to your site is established. An in-depth report on our findings will be presented to you along with an executive summary.
The available e-marketing reports include:
- Your current position or visibility in major search engine results.
- Your competition’s position in the same search engines.
- A link analysis telling you who links to your website.
- A link analysis of your major competitor’s links.
- An analysis of your current keywords’ effectiveness and a list of alternate keyword ideas.
- An analysis of your current website traffic patterns; how they are finding you today, what they looked at, the last thing they looked at and how long they were there.
- A review of your current website search engine friendliness, those components of your website that search engines review to create their rankings.
3) Create a game plan
Based on your input and our research and analysis, we recommend a course of action designed specifically to help you reach your website objectives including improving search engine visibility. Several budget options are presented that will allow us to manage your program and utilize a combination of our eMarketing tools to deliver results!
4) Implement the plan
Upon your approval, we execute the plan. In a short amount of time, you will have managed, highly targeted on-line marketing.
5) Monitor, evaluate and report results
Once your eMarketing plan is in motion, we monitor its progress and results, report them to you, and make necessary adjustments. Remember, the Internet is a dynamic environment and by using our eMarketing Management services, we can quickly adjust your program.
Our eMarketing toolbox is full of a variety of tools capable of producing results. Whether you are building a new site, making major renovations to your existing site or just making a few adjustments, selecting the right combination of tools is essential. Because every website is different, Pen Publishing creates a customized quote for each customer. Start building traffic to your site today, contact Pen Publishing Interactive about developing an eMarketing plan for you.