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We use the term “Google” like “Kleenex” or “Coke.” And for the world’s best known search engine, that’s obviously a good thing. But for marketers, there’s a bigger issue at hand. Consumers don’t define “search” the way marketing people do.
“If you try to be all things to all people, you won’t be anything to anybody.” How focusing on core services and products can accelerate marketing efforts.
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How do we answer one of the most frequent questions our customers ask us?