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We use the term “Google” like “Kleenex” or “Coke.” And for the world’s best known search engine, that’s obviously a good thing. But for marketers, there’s a bigger issue at hand. Consumers don’t define “search” the way marketing people do.
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“If you try to be all things to all people, you won’t be anything to anybody.” How focusing on core services and products can accelerate marketing efforts.
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How do we answer one of the most frequent questions our customers ask us?
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