Kansas Organization of Nurse Leaders: Before and After

Case Study #31

With website makeovers, it’s content before creative.

The Kansas Organization of Nurse Leaders knew their site was outdated and made important content for their constituents hard to find, if the content was even there at all. So, they decided to put a Pen to it.

After just one client brand audit session, we had a completely new site map, message hierarchy, and brand tone – none of which existed before. Because strong creative demands a strategic foundation.



  • Flat, washed out look
  • Confusing menu
  • Hard-to-find, and missing, content
health care web marketing

...and After

health care web design

  • Bright, crisp impactful design
  • Simple, logical menu)
  • Easy-to-find news feed

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