Leading Edge Aerospace Website Design - Before and After
Leading Edge Aerospace Website Design - Before and After

Case Study #58

"Our name is Leading Edge, but our site sure isn't!"


 

For a company that demands tolerances of +/- .001" and works with multi-billion dollar aviation manufacturers, LEA's web site was far from reflective of their business, let alone their name. So they "put a Pen to it." Following a series of chalkboard sessions with their management team, we developed not only marketing content that did justice to their commitment to being a true innovator, but kept graphics at a tasteful minimum so their equipment and services could be the heroes.


 

Before...


 
 
 
  • Clip art photo collages and font-only logo do no justice to the brand
  • Redundant menu confuses visitors and convolutes navigation
  • Boilerplate copy could be for any company in their industry

Before

...and After

(Click on image to see new site!)

After


 
 
 
 
 
 
  • Dominant graphic conveys leadership position
  • Clean, intuitive navigation makes any product or equipment just one click away
  • About Us introduces key staff members so customers can put a face to a name
  • Column ads throughout the site cross-promote complementary services

 
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