Traditional marketing is dead!By Mael Hernandez, October 2007
OK, maybe it is not dead, but traditional marketing definitely is in a state of evolution. The days of running an ad on TV, radio or in the newspaper as the primary marketing tactic are over. The Internet is changing the way business is conducted, but where it really has the most effect is with marketing. The Internet provides instant feedback about which marketing campaigns are and are not working. The Internet gives companies like yours the ability to present your Unique Selling Proposition without pressure and at your customers' convenience.
Over the next several months we are going to share thoughts, trends and ideas about e-marketing and provide you with methods as to how your company can take advantage of this seismic shift. In this first issue, I thought it would be a good idea to share some interesting facts.
What is driving the marketing and advertising migration to the Internet? There are many reasons, but we believe the Internet is the "Great Equalizer" because it allows small to medium businesses to compete with the big boys. The Internet gives every business access to the same technology used by big companies. Web analytics can measure traffic on your web site, and RSS feeds increase communication with current and potential customers as well as the ability to instantly measure marketing campaigns and their effectiveness. In the upcoming months we are going to share information on new and exciting technologies and marketing tactics and give you ideas on how you can use them to grow your business.
If you have any questions, comments or suggestions on topics you would like to see covered, please let me know at firstname.lastname@example.org. I look forward to hearing from you.
Sincerely,Mael Hernandez,VP of Marketing & Sales
NEXT MONTH: WEB ANALYTICSWho is coming to your web site, how long are they staying, how did they find you, what information are they most intertested in and what does it all mean to your business?
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