If you build it, they will come...By Mael Hernandez, March 2008
Unfortunately, this only applies to baseball fields in the movies, not real world web sites. Having a web site is a normal part of running a business these days. But all too often company's believe that by merely putting a web site on the Interenet customers are going to flock to their site. If it was only this easy we would all be multi-millionaires.
The importance of web sites for businesses is only going to continue to grow. Think about it, what is the first thing you do when you are considering making a purchase? Or you hear about a new company, competitor, product or service? Most of the people I know go straight to the Internet. Consider the following statistics:
These numbers are only going to increase. Why? Because web sites give company's the ability to present all the information a potential customer could ever want in an easy to use format. The best part for many customers is they can research and compare from the comfort of their office or home at any time. Web sites go beyond traditional ads in providing information in detail.
So, what can you do to help search engines find and index your web site? Despite what some "SEO Experts" may claim, there are no easy or quick fixes when it comes to optimizing a web site for high search results. Optimization of a web site for specific search terms is an ongoing process and requires work. I can't go into great detail in this newsletter, but I can provide you with some basic ideas that can be easily implemented that will help get your site better indexed.
An important point to remember is that search engines like Google, Yahoo, Live and Ask want to deliver the most relevent searches as possible about a particular subject. Don't think that you have to optimize your entire site at once. Pick a few keywords and work on optimizing specific pages for those keywords. Track the results and keep tweaking them until your search results start to increase.
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