Pen eMail Marketing Manager - Features and Pricing

(and with customer support, no less)

You already know email marketing is effective. And efficient. So all you may lack is a solid, easy-to-use (and understand) eMail program.

Our Pen eMail Marketing Manager was intentionally designed to be simple, yet provide robust features that let you do as much, or as little, as you want:

Statistics Tracking & Reporting

• Views, open rates, and clicks can be tracked by each newsletter campaign and subscriber.
• Each "click point" within your eMail can be tracked and compared to other links.

Email Client Support

• Built-in support for all major mail clients.               
• Supported formats include Text and HTML.

High-Speed Delivery

• Large lists benefit from high-speed mail delivery
• Each message is independently sent, instead of bcc like standard list servers.

Bounced Message Tracking / Bad Address Filtering

• Bounced email addresses are automatically tracked.
• Bad addresses can be moved to an inactive list for your review after a specific bounce threshold.

Scheduled Newsletter Delivery

• Newsletter delivery is scheduled by the quarter hour.
• Delivery can be scheduled up to 60 days in advance.

Easy Opt-In / Opt-Out Process

• Automatic creation of newsletter subscription forms for placement on your web site.
• Automated inclusion of opt-out link in newsletters.

Advanced Importing / Exporting Functions

• Imports existing subscriber lists from Access, Excel, & comma delimited text files.
• Imports from any ODBC compliant database including Oracle and SQL Server.
• Subscriber and demographic data can be exported to Excel for analysis.

Confirmed Opt-In System

• Uses confirmed opt-in by email to verify the subscribers email address.
• Confirmed opt-in prevents people from subscribing others without consent.

Newsletter Customization

• Option to personalize newsletters such as adding your subscriber's name and collected demographics, to your newsletters (e.g. “Dear Mr. Doe:”).
• Supports HTML and TEXT.
• Includes option to include a “Forward to a Friend” link. 

List Management Options

• Option to send notification to administrator when a
  person subscribes and/or opts out.
• Option to remove a bulk list of email addresses.
• Lists can be designated as public or private. Private lists are not available to subscribers and typically for internal use or private mailings.
• Option to track un-subscribers to prevent reimporting a subscriber who has opted out in the past.
• Subscribers can be filtered against the opt-out list.
• Option to email most recent newsletter or a specific newsletter after a confirmed opt-in.

Other Considerations

• Easy-to-use, intuitive HTML interface allows you and your employees to administer and use the product from any location with web access.
• Increased control and security of valuable and proprietary subscriber email lists.