You already know email marketing is effective. And efficient. So all you may lack is a solid, easy-to-use (and understand) eMail program.
Our Pen eMail Marketing Manager was intentionally designed to be simple, yet provide robust features that let you do as much, or as little, as you want:
Statistics Tracking & Reporting
Email Client Support
High-Speed Delivery
Bounced Message Tracking / Bad Address Filtering
Scheduled Newsletter Delivery
Easy Opt-In / Opt-Out Process
Advanced Importing / Exporting Functions
Confirmed Opt-In System
Newsletter Customization
List Management Options
Other Considerations