It takes more than just having a great looking website to generate traffic - and sales. Your web presence requires its own component to your company's overall marketing plan. The bottom line is, you want to be sure your site is found when prospects are looking for your company, or your products or services. If you're like most businesses, though, time for marketing often seems few and far between.
Pen Publishing Interactive takes a fundamental approach to developing an eMarketing plan for your company. Utilizing proprietary software and applying the principles of sound marketing, we deliver a dynamic, managed, customized and personal eMarketing plan.
Our 5-Step Planning Model:
1) What should your site accomplish?
We partner with you to define the goals and objectives for your website. We work with you to determine what should occur when customers, and prospects, visit your site.
2) What is your situation today?
Using our proprietary Pen Marketing Audit, we'll analyze your website, your competition, and your current search engine visibility. An in-depth report on our findings (including a performance baseline) is developed to create a planning foundation for all strategic planning activities.
3) The Game Plan is developed
With keen insights gleaned from discovery sessions with you, our Marketing Audit, and the appropriate primary and secondary
research, Pen's eMarketing team develops a highly strategic, proprietary website marketing plan - unique to your brand only.
This is where Pen is different. Other "web shops" claim to possess the strategic know-how to develop actionable programs to
move the needle, but in essence are glorified developers, at best.
Not with Pen Publishing. After one meeting, you'll sense the difference. Why? Because you deserve it.
4) It's time to implement!
Upon your approval, we execute the plan. In a short amount of time, you will have managed, highly targeted on-line marketing.
5) What's going great, and what could be better?
Once your eMarketing plan is in motion, we monitor its progress and results, report them to you, and make necessary adjustments. Remember, the Internet is a dynamic environment and by using Pen's eMarketing services, we can quickly adjust your program.
Our eMarketing toolbox is full of a variety of tools capable of producing results. Whether you are building a new site, making major renovations to your existing site or just making a few adjustments, selecting the right combination of tools is essential. Because every website is different, Pen Publishing creates a customized quote for each customer. Start building traffic to your site today, contact Pen Publishing Interactive about developing an eMarketing plan for you.