The Top Three Ways You Can Easily Improve Your Website
Whether your business has down-time due to COVID-19 or you’re busier than ever, we wanted to share a few ways you could easily improve your website. Your website is your customer’s main form of interaction with your brand online. If anything, the COVID-19 Pandemic is teaching us that our online presence is crucial in today’s world. Many consumers are making purchases online and this is increasingly happening from mobile devices. Think about how you personally have been using websites, email, and e-commerce during these times. Is it easy for people to do the same on your website?
Here are a few things to consider when analyzing your own website:
- Is it mobile friendly?
- Does it have a clean, modern design, or does it look dated?
- Is your information up to date?
- What personality does it give your business? Does this reflect how you want your company to be portrayed?
- Are you paying attention to the successes and failures of your online efforts?
- Do you need help improving your website?
These small considerations and improvements can make a huge difference for your business’s success online. Meet your customers where they are and encourage them to do business with you by having an optimized, user friendly website.
Pen Publishing Interactive is here to help your business succeed. If you have any questions about your website, or need help making improvements, please contact us to schedule your free 30-minute consultation . Pen Publishing Interactive is your local, family owned partner for all your website design needs in Wichita, Kansas and surrounding areas!
With an average of 60% of search happening on mobile devices, and sometimes more depending on the industry, it's crucial that your website is mobile responsive. You should frequently check your website's performance on both mobile and desktop to make sure that it is loading correctly, images are the correct size, and that it is easy to navigate. You don't want to lose out on business because customers have trouble interacting with your business online.
Customers expect to have the most up-to-date information on your business when they search online. Your information should be fresh and updated to keep your customers in the loop with your business. This is especially important during the COVID-19 pandemic. Have your business hours changed, have you made alterations to safety protocols, is everything running the same? Updating your information should be part of your digital marketing strategy . Keep your website updated to keep your customers informed about your business, products, company information, certifications, and contact information.
You have to measure and track the results of your efforts online or you won't know what's working and what isn't. You should install Google Analytics on your website. If you don't know how, or would like help, contact a professional like Pen Publishing Interactive. Some content management systems, like our Flipper SD™ has built-in analytics when you sign into your website as an administrator. Analytics on your website can give you great insights about your business.
Pen Publishing Interactive is here to help you with all your online business solutions. Contact our Executive Marketing Director, Eloy, for a free consultation.