Search Engine Optimization (SEO) by 25-Year Web Pros

Search Engine Optimization for Modern Websites by Wichita’s Web Professionals 

Businesses across Wichita and even the United States have trusted Pen Publishing with their digital solutions since 1994. We’ve kept on the forefront of technology and best practices when it comes to Search Engine Optimization to give our partners a competitive edge. SEO is crucial for success in today’s competitive online market. Simply having a website up will not cut it. You have to be purposeful, strategic, and actively contributing to SEO efforts in order to outrank the competition and have your digital marketing efforts succeed.  

Our Approach to SEO: 

That’s where Pen Publishing Interactive comes in. We’re here to help your business succeed with all your business solutions in one place. Our in-house marketing team can come up with an action plan that delivers SEO results. Results don’t come overnight when it comes to SEO, and that’s why we not only complete the work, but also measure our efforts. Keep reading to learn more, and keep in mind that we’re here to help when you’re ready to get started.
computer and analytics

Customer Analysis:

An important part of SEO, search engine optimization, is understanding the current state of your business and what your goals are. Within a customer analysis, we will analyze your digital presence when it comes to:  


We’ll also want to look at industry trends, competitors, and other factors that will affect your online rankings. Another part of the customer analysis is the business overview. This includes anything going on within your business, such as rebranding, new product introduction and more. Additionally, we will look at the special qualities of your business that we can showcase to your audience, communicating your unique advantage over the competition. Lastly, one of the most important parts is establishing specific goals. What does your business want to accomplish and in what period of time?  

Specific goal setting helps to stay on track, consider the things you want to focus on.

If you’re still considering different goals, here’s some ideas:

  • Increase website traffic
  • Increase engagement on social media or website
  • Increase click-through rate
  • Determine and grow conversions

Website Audit: 

To recognize where your website stands, it is important to do an audit. The first step in this is analyzing current performance. It is important to recognize strengths and weaknesses of your website. Weaknesses are opportunities for improvement, and we are more than happy to help you grow. If your website is older or hasn’t been updated in a while, this may be a weakness affecting your performance. Don’t worry though, we’ve got you covered for website design and development needs as well! After website analysis, we can help make an action plan to help achieve your goals for your business’ website. 


analyzing website seo

Key performance indicators (KPIs) can also help with analyzing the performance of your website and goal setting. Some KPIs can include:

  • Leads
  • Cost of Customer Acquisition
  • Traffic
  • Landing Page Conversions
  • Blog Post Visits

Truly analyzing your website and how it's serving your business is crucial for Search Engine Optimization success. Optimization isn't a one-time thing and doesn't happen over night. It takes time, effort, strategy, and a knowledgeable partner to help you achieve your SEO Goals.


Front-End SEO: 

Front End SEO

Front-end SEO involves anything on the surface of your website that users interact with. One of the most important parts of SEO is keyword usage and optimization on your site. Having the correct keywords allows your audience to find you easier when searching for your product or service. This makes it easier to compete with others in your industry. Another important part is the usability and ease of navigation of your website. If your audience doesn’t find what they are looking for right away, they are likely to look elsewhere.  

Front-end considerations include:  

Back-End SEO: 

Back End SEO

One of the last components of SEO is the work on the back-end of the website. Meta usage is important for incorporating search-engine friendly programs and content. We've been helping businesses with their digital needs for over 25 years and can break down the search friendly architecture for you when it comes to websites. Google spiders will do a crawl through of your site to judge how easy it is to navigate from page to page. We can help make sure your site performs optimally.    

Back-end considerations include: 

  • Page Speed
  • Backlinks and Linking Structure
  • Alt Tags
  • Meta Descriptions and Meta Info
  • SSL
  • Sitemaps

Want to learn more? Read our short and informative article SEO 101: The Basics. 

Get Started Optimizing Your Website for Search Engines

We’ve been helping businesses reach customers through purposeful website design for over 25 years. The web experts at Pen Publishing Interactive can help optimize your online presence to show up strategically in search. From the initial overview to SEO implementation, our team is here to help you every step on the way so you can reach your business goals and your customers with ease.  

Contact Pen Publishing Interactive 

Our helpful team is happy to meet with you to answer questions and find out how we can create a greater online presence for your business. Let us help you stand out. Contact us here or, give our team a call at 316-651-0551.