So, how does a business get started in social media?
Good question. At Pen, for instance, we start with your existing marketing program, because your brand strategy and position remain intact, regardless of the medium (yes, especially Social Media). This is where we start with every client, and every prospect, before we develop social media strategies and programs. (Don’t let words like "strategies" and "programs" sound like a burden. They’re fancy ways of saying we know what questions to ask, how to listen really, really well, and what to do with the answers.)
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