Brand Development • Website Design • Marketing & SEO Services
logo design, website development, and SEO services for Insul-Vest

Project Information

Partner: Insul-Vest

Solutions Provided:

  • FlipperSiteDeveloper CMS E-Commerce Platform
  • Mobile Website Design & Development
  • Logo Design and Brand Guide Development
  • DNS Management Services
  • SSL Certificate Installation
  • Website Hosting
  • Copy writing
  • Business Class Email
  • Search Engine Optimization
  • Professional Photography Services
  • Print Collateral
  • Trade Show Support

About Insul-Vest

Since 1979, Insul-Vest has been the most established thermal insulation manufacturer for the plastics industry. Insul-Vest quality thermal insulation products are energy saving and protect personnel. Product offerings include off-the-shelf and custom designed patented thermal insulation products for medium to high-temperature applications.

Project Challenge

Insul-Vest required a brand refresh. Our strategic planning and industry experience revealed they needed more than a new logo and website. 

The project required: 

  • A refresh of existing logo design
  • Brand guide creation
  • Improved website user experience
  • Easy-to-use administration and editing of their website  
  • Photography
  • Digital and print collateral
  • Press release for upcoming trade show
  • Creation of trade show advertising

In addition to the project requirements Insul-Vest needed a quick turnaround. The time frame for completion was just a few weeks due to the Insul-Vest team attending a major trade show. 

Project Analysis and Approach

After performing an overall brand and website analysis goals and tasks were set for the project. 

Project tasks included:

  • Design new website for phone, tablet and desktop
  • Provide logo refresh options
  • Collaboration with the trade show advertising department on development of full-page marketing materials.
  • Create new product promotional flyers
  • Write and submit press release for trade show
  • Business card design

Project Outcomes

After meeting and discussing the needs the collaborative efforts produced the required professional results. 

The project deliverables included: 

  • Brand standards guide
  • Business card design
  • Professional letterhead
  • All digital files and fonts (logo, official font, etc.)
  • A professional, intuitive, and responsive website   
  • Press release
  • Digital and print trade show advertising
  • Product promotional flyers


Explore the full project at