Washer Specialties opened on February 2, 1960. Selling installation equipment for the 'new' automatic washers and dryers became their expertise. The business operated out of a small store front and delivered parts to customers in Wichita, KS. The company continues providing industrial products and quality customer service.
After years of brand inconsistencies Washer Specialties needed a refresh. The Pen Publishing Interactive team of experts performed a brand review.
The review helped Washer Specialties identify their needs, which included:
Establishment of company brand guidelines for all touch points
New Website design
Custom programming for online product catalog
- Improved Website usability
- Easy-to-use Website Content Management System
- Consistent use of logo, colors and fonts across mediums